Friends were asked to develop and deploy a website for Britvic by research agency Family Kids and Youth.
Family Kids and Youth are experts in research with children and teenagers, including ethnography, groups and triads, as well as online quantitative and qualitative methodologies. After working successfully together on projects for Nokia, we were asked to collaborate on developing a secure website to hold the findings of research conducted for Britvic.
The website was intended for deployment on Britvic's intranet and needed a secure environment allowing top members to access the confidential research.
We established early on that the website needed to be both informative, but also communicate the values of each research group. By commissioning illustrations to represent each 'tribe' we were able to succinctly communicate the child and mothers' habits around drinks consumption. The website holds headlines data for each tribe, detailed metrics and analysis along with 3 video reports.
