We were really excited to be involved in this fast paced project for our lovely friends at Minty, launching the Spring/Summer 2010 collection ‘Deconstructed’ with hot Swedish designer Magda Marnell.
A small team from Friends flew out to Prague on Monday morning to take a live brief for the show on Wednesday.
In the run up to the event we designed, concepted and art directed the website that would house the event online. The site is a showcase of the event, with edited footage of the show, look books for the up and coming collection, and a great resource for the influential bloggers attending the event.
We were very proud that the show and website were blogged by the European fashion community, notably by
Diane Pernet on her revered industry blog
www.asvof.com
We love working on these projects where the deadlines are tiny (5 days!), the people highly creative and technology acts as the vehicle to give an experience after the event.
